Michael Lewis' best selling book Moneyball describes how Oakland A's general manager Billy Beane drove his team's success by pioneering the use of data analytics in baseball player personnel decision making. This approach is the A's secret sauce.

Lewis' book has encouraged other clubs to emulate Beane's approach. However, the Oakland A's continued success in recent years (this season, not so much, at least thus far) suggests that Beane has continued to evolve his analytics and personnel management strategies. Here's Stephen Shaw's interesting take on the topic: http://www.banishedtothepen.com/moneyball-2-0-oaklands-continued-success/The point is, Beane knows he has to keep stirring his secret sauce.

McDonald's secret sauce (I know what you're thinking...that's their special sauce) has long been its ubiquity and consistent product and restaurant quality made possible by solid supplier and operator relationships. With changing consumer preferences emphasizing wholesome and authentic food (McDonald's food is notoriously processed), these strengths alone are no longer sufficient to sustain their business vitality. McDonald's is now asserting food ingredient and taste credentials. It has become necessary for them to stir their sauce.

I have evolved my company's strategic approach to doing business as the competitive landscape within my field has become increasingly crowded and more nuanced. If your business is also facing dynamic market conditions, you may wish to consider whether it may be time for you to stir your secret sauce, too.

Since 2005, BFS Innovations has helped its Fortune 500 clients with technology scouting, new business creation and development services. Contact Michael today at This email address is being protected from spambots. You need JavaScript enabled to view it. or at
614 937-2408 to discuss your company's needs.






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