International Trade Group: Textiles
- The Client: International Trade Group
Our client wanted to identify new value-added consumer benefits that they could incorporate into their textiles.
Approach and Result:
BFS conducted extensive technology search and new concept ideation to identify partners that could contribute significant value-added benefits to their textiles via their proprietary technologies, including: reduced muscle soreness, enhanced moisture management, greater wearer comfort in high humidity/temperature conditions, and others.