International Trade Group: Textiles
- The Client: International Trade Group
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The Challenge:
Our client wanted to identify new value-added consumer benefits that they could incorporate into their textiles.
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Approach and Result:
BFS conducted extensive technology search and new concept ideation to identify partners that could contribute significant value-added benefits to their textiles via their proprietary technologies, including: reduced muscle soreness, enhanced moisture management, greater wearer comfort in high humidity/temperature conditions, and others.