Global CPG Company: Personal Care
- The Client: Global CPG Company
Our client needed to access and brand (under their own brand name) spa-quality skin care treatments that would enable them to compete in an attractive market segment they wished to enter. They had no internal expertise in this area and lacked the network to identify suitable partners with the desired capabilities.
Approach and Result:
BFS has extensive experience in, and a professional network spanning personal care, including spa treatments. We were able to quickly identify attractive and suitable partners with customizable product and packaging options that met the client’s performance requirements and cost target and could be private-branded and manufactured.