Global CPG Company: Personal Grooming

  • The Client: Global CPG Company
  • The Challenge:

    Our client desired to introduce a battery-powered personal grooming device on rapid timing. This would necessitate identifying a suitable existing retail device, exploring design and aesthetics modification options with the device’s owner that could be made and commercialized within the client’s desired time window.

  • Approach and Result:

    It is not always easy to identify the party that controls intellectual property and design rights to a medical device…especially when the manufacturer isn’t the same party as the owner…and one’s client doesn’t choose to (prematurely) reveal their identity to prospective partners. Following a networked search, BFS prequalified partner resources to meet our client’s requirements.

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