Global CPG Company: New Product Categories
- The Client: Global CPG Company
Our client is exploring new categories for their company to enter. Knowing of our diverse experience, they asked us to identify technology candidates from beyond their target category to enable differentiated new products with distinctive benefits.
Approach and Result:
BFS has extensive experience and knowledge in a wide array of product categories, ranging from personal care to housewares, OTC consumables to nutrtionals, arts and crafts to food and beverage, and more. In less than 4 weeks, we identified a diverse collection of technologies and products for client’s consideration. The work was so well-received, we have since been engaged multiple times by this same client for similar work.