If The Shoe Fits, Buy It!

Sunday, 03 August 2014 17:03
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According to Slate.com, 35% of online shoes purchases made at Zappos.com are returned, and their best customers return 50% of their purchases. Retailers report that poor fit is the single biggest reason for online merchandise returns. It would make sense that a vehicle to help customers more accurately make online shoe model and size selections based on their actual foot measurements would be a big deal. It is.

Curious to learn more? Read on, dear friends...

If The Shoe Fits, Buy It!

"The single biggest reason for online shoe purchase returns is poor fit. So, a solution that can effectively eliminate this problem should be a big deal, right?
MatchMyFoot is a big deal."

BFS Innovations' client MatchMyFoot has devised a brilliant smartphone enabled app that promises to dramatically build consumer confidence in making online shoe purchases and increase their satisfaction with the ones they make. Further, it will also significantly reduce the cost to retailers associated with online shoe returns, and associated customer inconvenience. How do they accomplish this?

www.matchmyfoot.com guides customers through a few simple steps to use their smartphone to photograph their feet from a number of angles. It processes these and uses a sophisticated algorithm to build a highly acccurate, virtual 3D model of their feet. This model is then automatically compared with precise shoe measurements associated with the model of shoe they wish to buy, and recommends the size that will fit them the best. Unlike competing shoe fit apps like Shoefitr, Matchmyfoot.com uses actual foot measures which results in a more accurate shoe fit. The foot modeling step only needs to be done once, as the data is stored to facilitate future online shoe purchases.

We are currently in discussions with online shoe retailers and shoe manufacturers to bring Matchmyfoot.com to a broad customer audience. If you are interested in learning more about MatchMyFoot, please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. or 614 937-2408.

Since 2005, BFS Innovations has helped its Fortune 500 clients with technology scouting, new business creation and development services. Contact Michael today at This email address is being protected from spambots. You need JavaScript enabled to view it. or at 614 937-2408 to discuss your company's needs.


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