"The single biggest reason for online shoe purchase returns is poor fit. So, a solution that can effectively eliminate this problem should be a big deal, right?
MatchMyFoot is a big deal."
BFS Innovations' client MatchMyFoot has devised a brilliant smartphone enabled app that promises to dramatically build consumer confidence in making online shoe purchases and increase their satisfaction with the ones they make. Further, it will also significantly reduce the cost to retailers associated with online shoe returns, and associated customer inconvenience. How do they accomplish this?
www.matchmyfoot.com guides customers through a few simple steps to use their smartphone to photograph their feet from a number of angles. It processes these and uses a sophisticated algorithm to build a highly acccurate, virtual 3D model of their feet. This model is then automatically compared with precise shoe measurements associated with the model of shoe they wish to buy, and recommends the size that will fit them the best. Unlike competing shoe fit apps like Shoefitr, Matchmyfoot.com uses actual foot measures which results in a more accurate shoe fit. The foot modeling step only needs to be done once, as the data is stored to facilitate future online shoe purchases.