Without question, a technology's merits determine its attractiveness to corporate customers, not relationships. However, there is also value in being skilled at helping to put and keep opportunities in play with companies to ensure they are fully considered. Key aspects of this include persusaively communicating a client's value proposition and providing steady and consistent advocacy.
In this era of open innovation, anyone can access corporations for purposes of submitting a technical value offering. Each of us should also recognize that an open door is only the start of the engagement process. I welcome your thoughts and experiences on this topic.
Our clients include some of the world's biggest and best known consumer products companies. Contact us today to learn how bfs innovations can help your Company to achieve better, faster, smarter external innovation success. Best regards,Michael
bfs innovations, Inc.