You're Gonna Be a Star!

Monday, 25 April 2011 06:30
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Kid, You're Gonna Be a Star!

My company represents numerous technologies and products. Some are emerging as "breakout" stars.

I've discussed numerous times in this newsletter that it can be enormously challenging to establish matches between technology providers and corporate customers. Many more times than not, and for a variety of reasons, enthuisastic new business development efforts do not produce desired results. Other times, I am able to help make some very good things happen (I just can't talk publicly about most of them!).

Positive progress can result from being the "right one at the right time" with the right prospect, based on an understanding of their needs. It can occur from making a persuasive case for an appealing new opportunity. Among my most recent technology clients, two are in the process of achieving "breakout" status. The "transforming" wipe technology (described in prior newsletters) is now entering a development agreement with a global consumer products company. Also, several customers of my client's patented compresssion "green" packing process have requested proposals for a technology license and to purchase presses. Very encouraging and very exciting!

A third technology is an outstanding, topical anti-cellulite treatment whose performance has been dramatically demonstrated in a 3rd party extended use consumer study. I will showcase this technology in next week's newsletter. I have no doubt that we will be fielding multiple "suitors" once its identity is revealed. This statement is a bit of a tease...but it is not at all intended as hype. It is the real deal, and promises to be among the easiest "sells" I've ever undertaken. A most welcome development.


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