Michael Fruhling

Michael Fruhling

Monday, 29 April 2013 06:30

LinkedIn Fortune Teller Predicts!

LinkedIn fortune tellers may be able to accurately predict a connection's future (and possibly, their present) by reading the signals that we send via our Linkedin dashboards. There are some common signs that some of us inadvertently transmit that can invite speculation regarding our intentions, among even casual observers.

Monday, 06 May 2013 06:30

Game Changing Psoriasis Treatment

Greetings!

In the field of therapeutic psoriasis treatments, current treatment options have decided negatives. Now, there's a potential game changer being developed...

Curious to learn more? Read on, dear friends...

Monday, 13 May 2013 07:05

Style Vs Substance: Which Wins?

Greetings!

In new product development, technologies are typically assessed relative to one another on their technical merits, with no real consideration given to the "story" which may also differentiate them. Is this wise?

Curious to learn more? Read on, dear friends...

Greetings!

In a few days, my daughter Caroline, will be graduating from high school and in the Fall she will begin her college experience at The Ohio State University. While attending an academic achievement assembly this week, the audience heard enlightening remarks delivered by my daughter's school system Superintendent, Dan Good. His message was powerful and relevant for all in attendance.

Curious to learn more? Read on, dear friends...

Monday, 03 June 2013 06:30

Bioformix Delivers True Customer Value

Greetings!

In the B2B world, it is rare to find a provider that can radically increase customer profitability without also necessitating (negative) tradeoffs. Meet Bioformix.

Curious to learn more? Read on, dear friends...

Monday, 17 June 2013 06:30

It's Just a Jump...to the Left!

Greetings!

One of the more satisfying problem solving approaches employed in the innovation game is to reapply technology developed for a particular use in a novel way.

Curious to learn more? Read on, dear friends...

How would you react if one day this coming week, you learned that a competitor had just introduced an innovation that largely rendered your company's current core offering obsolete?

Well, if you work for online sensation Vine, that pretty much happened to you last week. For the rest of us, there are some useful lessons to be learned.

Curious to learn more? Read on, dear friends.

Monday, 08 July 2013 06:30

Avoid The New Product Kiss of Death

Greetings!

There are few words more discouraging to a new product developer than hearing a consumer focus group panelist utter " You could take it camping" in response to the moderator's request for concept likes. With rare exceptions, these words doom a fledging concept to the proverbial scrap heap...sometimes prematurely or even avoidably.

Curious to learn more? Read on, dear friends.

Greetings!

I recently read Kevin McFarthing's excellent essay arguing for the merits of incremental innovation: http://www.innovationfixer.co.uk/content/lets-hear-it-incremental-innovation.While Kevin wasn't arguing against disruptive innovation, he did make a sound argument that (I'll use a sports analogy) a series of "singles" can contribute to scoring runs and putting points up on the business scoreboard...while still contributing positively to customer experience.

Monday, 22 July 2013 06:30

Is R&D Solving the Right Problem?

Greetings!

Technology scouts are often called upon to solve specific technical challenges. However, they are usually not seeking a technical solution in isolation. Rather, their R&D client is often seeking technical solutions that will enable Marketing (their internal customer) to make and be able to support certain marketing claims. If this is so, shouldn't this significantly alter the mission and the nature of the deliverables?

Curious to learn more? Read on, dear friends....

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